For him, then, the scope of his current career was not foreseeable. In radio, he notes, people who work in research rarely ever end up becoming on-air talent. He was doing background work - conducting radio research and calling listeners to find out what songs they enjoyed. There, he worked in research and as a sales runner until moving into programming as an intern. READ: A Tale of Two Cities: How Atlanta Over York City as the Modern Hip-hop MeccaĮbro launched his career in 1990, working in radio at KSFM in Sacramento, California. Charlamagne attempts to present himself as a public intellectual thought leader Ebro, the intellectual, plays it down and talks to his audience for the sake of what seems like mass effective communication. Ebro takes the contrary route: limiting the places he occupies - fine-tuning his voice to ring the loudest on-air and online. He’s rivaled by the likes of Power 105’s The Breakfast Club’s Charlamagne tha God, who is considered the louder voice, posturing as an authority in multiple spaces, branching out of music and radio across realms - TV, books, podcasts, film, and even music. “Even now, mothafuckas gotta have a gimmick.”Įbro’s style of discourse is reactionary, in person, in interviews, and online. “Back then you needed to have a gimmick to get the gigs,” Ebro said. Before he was suspended for playing N.W.A.’s “ Boyz-n-the-Hood” on the school’s airwaves, Count Mixala would spin at dances, donning a cape. His nearly 30-year-long career in radio was partially inspired by a high school DJ he once praised named Count Mixala whom he’d admired when he was in the eighth grade. To him, he’s “just a fan of music.” An alternate descriptor he and others have also settled with is “troll.” But these titles aren’t complex enough for what Ebro has - both deliberately and unintentionally - molded his public persona into.Īt 44-years-old, Ebro - who also still hosts Hot 97’s Ebro in the Morning show alongside Peter Rosenberg and Laura Stylez - has risen to become one of the premier provocateurs of our time and one of the most prominent voices in media.
To critics, he is a shock-jock radio personality.
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